History
Since 1890, the name you can trust.
Abraham Brubaker Groff started selling fertilizer and farm equipment to neighbours in 1890, using a barn as a warehouse. The original building went up in 1893 and the business has been in New Holland ever since.

1890
The beginning
Abraham Brubaker Groff started selling fertilizers and farm equipment to neighbours and friends. He used a barn as a warehouse.

Abraham Brubaker Groff, founder, 1860-1926, restored archival portrait
1893
The original building
The original building was constructed in 1893. A new building went up at the present location in 1902, with additions in 1928 and 1950.

The A.B. Groff building on the same site, photographed in the 1940s, restored
1903
New Holland
The company contracted with New Holland Grassland Machinery in 1903. A.B.C. Groff became the oldest New Holland dealer in the area.

A.B.C. Groff farm machinery store, early 2000s
1915
John Deere
The company contracted with John Deere Tractors in 1915, adding the second major line it would carry for most of a century.

Restored John Deere H with a 101 corn picker
1963
Incorporated
When the founder's son, Charles, took over the business, a “C” was added to the name — A.B.C. Groff — and a corporation was formed in 1963. Charles continued to operate the business until 1967, when the family sold it.
1990s
The short lines
The business grew to represent a number of short lines alongside John Deere and New Holland: Kioti, Kuhn, Hardi, Yanmar, Bush Hog, Bradco, Ramrod, Quicke and Earth & Turf among them.
2010
Changing hands
In 2009 A.B.C. Groff, Inc. was approached by CNH about an interested buyer. Ag Industrial, Inc., a New Holland dealer, and Wengers of Myerstown, a well-known used farm equipment and parts dealer, bought the assets of A.B.C. Groff, Inc. in mid-2010 and added a third location.
2020
The rebirth
Back at the same address on Overlys Grove Road, the business turned to manufacturing and distributing quality aftermarket parts for the equipment brands sold in the past. That is what we do today.
The same address
The equipment in these photographs is ours.
Restored here, run here. When we say a part fits a 73 baler or a 166 self-propelled baler, it is because we have had one apart.
A.B.C. Groff, Inc. · 559 Overlys Grove Road, New Holland, PA 17557


Four generations in New Holland. Since 1890.
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