New Holland, PA

(717) 354-8000

History

Since 1890, the name you can trust.

Abraham Brubaker Groff started selling fertilizer and farm equipment to neighbours in 1890, using a barn as a warehouse. The original building went up in 1893 and the business has been in New Holland ever since.

The A.B.C. Groff shop on Overlys Grove Road in New Holland, Pennsylvania, with a skid steer and a New Holland 354 grinder mixer parked in front
The shop today on Overlys Grove Road
  1. 1890

    The beginning

    Abraham Brubaker Groff started selling fertilizers and farm equipment to neighbours and friends. He used a barn as a warehouse.

    Abraham Brubaker Groff, founder, 1860-1926, restored archival portrait

    Abraham Brubaker Groff, founder, 1860-1926, restored archival portrait

  2. 1893

    The original building

    The original building was constructed in 1893. A new building went up at the present location in 1902, with additions in 1928 and 1950.

    The A.B. Groff building on the same site, photographed in the 1940s, restored

    The A.B. Groff building on the same site, photographed in the 1940s, restored

  3. 1903

    New Holland

    The company contracted with New Holland Grassland Machinery in 1903. A.B.C. Groff became the oldest New Holland dealer in the area.

    A.B.C. Groff farm machinery store, early 2000s

    A.B.C. Groff farm machinery store, early 2000s

  4. 1915

    John Deere

    The company contracted with John Deere Tractors in 1915, adding the second major line it would carry for most of a century.

    Restored John Deere H with a 101 corn picker

    Restored John Deere H with a 101 corn picker

  5. 1963

    Incorporated

    When the founder's son, Charles, took over the business, a “C” was added to the name — A.B.C. Groff — and a corporation was formed in 1963. Charles continued to operate the business until 1967, when the family sold it.

  6. 1990s

    The short lines

    The business grew to represent a number of short lines alongside John Deere and New Holland: Kioti, Kuhn, Hardi, Yanmar, Bush Hog, Bradco, Ramrod, Quicke and Earth & Turf among them.

  7. 2010

    Changing hands

    In 2009 A.B.C. Groff, Inc. was approached by CNH about an interested buyer. Ag Industrial, Inc., a New Holland dealer, and Wengers of Myerstown, a well-known used farm equipment and parts dealer, bought the assets of A.B.C. Groff, Inc. in mid-2010 and added a third location.

  8. 2020

    The rebirth

    Back at the same address on Overlys Grove Road, the business turned to manufacturing and distributing quality aftermarket parts for the equipment brands sold in the past. That is what we do today.

The same address

The equipment in these photographs is ours.

Restored here, run here. When we say a part fits a 73 baler or a 166 self-propelled baler, it is because we have had one apart.

A.B.C. Groff, Inc. · 559 Overlys Grove Road, New Holland, PA 17557

Restored New Holland 73 square baler
Restored implements lined up on the gravel yard outside the shop

Four generations in New Holland. Since 1890.

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